J&P Cycles announces Sturgis rally sponsorship

J&P Cycles, the world’s largest aftermarket motorcycle parts and accessories retailer, announced a multi-year partnership with the City of Sturgis, South Dakota to be the “Official Motorcycle Aftermarket Retailer” of the legendary Sturgis® Motorcycle Rally™ held each August.

The partnership extends the company’s year-round retail presence in Sturgis, which includes the J&P Cycles store on Lazelle Street and a mobile customization shop featuring dozens of aftermarket brands such as Kuryakyn, Vance & Hines, Dunlop, Mustang Seats, and others.

“Sturgis is always a pilgrimage for motorcycle riders, and we’re proud to have a year-round presence in the Black Hills,” said Zach Parham, President of MAG Retail Group and son of J&P Cycles founder John Parham. The sponsorship illustrates the company’s commitment to the city, the rally, and the half-million riders who attend each year, Parham said.

“Here in Sturgis we see riders come from all over the world to visit the J&P Cycles flagship store. They are an anchor in our community,” said Sturgis Mayor Mark Carstenson.

J&P Cycles operates retail locations in Anamosa, Iowa, Daytona Beach, Florida, and Sturgis, South Dakota. The company’s Rider Service Center is located in Daytona Beach, Florida. J&P Cycles supports motorcyclists with retail pop-up stores at over a dozen motorcycle rallies, races and events throughout the U.S. each year. The company was founded in 1979.

 

Source: J&P Cycles news release, edited by Corn Dog.