Comments on: Marketing to women who ride: bring it on!

By: Cindy

Cindy — Thu, 03 Sep 2009 18:57:10 +0000

My Mom was one of the Motor Maids back in the 40′s and she rode well into her 60′s. My Aunt was buried in her old Motor Maid’s uniform. I think the Motor Maids Do Not or Never will set just a month aside for Marketing…They have set the whole year & some their whole lives in keeping this open for women riders. This for them is not a “market” but really an understanding in life. My mom could out ride most men in her 60′s, she could out ride & out perform me on every skill level and she did it all for the love of the ride. Not for the lime light…I have turned the odometer over on my bike, riding alone or with my kid in tow. The one thing I know for a fact that women are not as supporting as they should be of other women. They hate to see the playing field level. They can’t appreciate that beauty attracts good and that the beauty truly comes from with in. It’s not what makes us look good, it is what makes us feel good that makes us really look good…Take Care & Enjoy Cindy From Idaho

By: KT Did

KT Did — Wed, 22 Apr 2009 22:40:37 +0000

I agree. Why not?! Good point about women riding groups. I for one am glad women are finally getting a little attention. Attention equals awareness. Maybe with someone’s mother, daughter, sister riding, we might get some round of education for the cagers out there. Wishful thinking? Nahhhh… I believe the more the better. The future counts on what we women do today as the women have done in the past for us.

By: Janet

Janet — Wed, 22 Apr 2009 03:35:35 +0000

RC, I agree – I think the new XR1200 Sportster is about as close to a sportbike as one can get under the HD nameplate, and I think that bike definitely skews lower on the age scale. I’ve said before (and I’m sure you have too) that HD needs to go down this road to ensure they’re still relevant ten years from now. We are fast-approaching the time when the folks who yearn for that classic Harley image will age themselves out of the market. HD’s GOT to have a strategy to bring in the younger riders. Thanks for reading and commenting! ~ Janet

By: Road Captain

Road Captain — Tue, 21 Apr 2009 23:56:07 +0000

Thank you for recognizing the post Diana put up and continuing with your own thoughts on the matter. Harley Davidson is going to continue refining their products and marketing strategy for women… because they listened to what women were asking for. Also, be on the look out for HD aiming at a younger market to continue the growth and nurture the future of biking.