Comments on: Is Harley still missing the point with women? http://www.bikerchicknews.com/2007/03/17/harleywomen/ The women's guide to motorcycles, and one lady biker's journal Sat, 21 Jan 2012 02:50:08 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Jon http://www.bikerchicknews.com/2007/03/17/harleywomen/comment-page-1/#comment-155 Jon Fri, 12 Oct 2007 13:32:10 +0000 http://www.bikerchicknews.com/?p=26#comment-155 "What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.’” This was not said, nor was it quoted by Tom Peters, to be anything more than a way to break the perception that HD is only for the obvious biker with the biker profile. It is hard, even for me, to think of a 43 year old accountant getting up from behind his desk, after crunching numbers all day, to put on black leather, and then ride for the thrills and the great feeling that the average biker enjoys. Yes, women are targeted but so aren't these middle aged men who have the money to go out and spend on a great product. So this is not an out-dated notion. This is a repositioning tactic to review who their consumer is and that people don't only buy Harley Davidsons anymore, they buy an experience. “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.’”

This was not said, nor was it quoted by Tom Peters, to be anything more than a way to break the perception that HD is only for the obvious biker with the biker profile. It is hard, even for me, to think of a 43 year old accountant getting up from behind his desk, after crunching numbers all day, to put on black leather, and then ride for the thrills and the great feeling that the average biker enjoys. Yes, women are targeted but so aren’t these middle aged men who have the money to go out and spend on a great product. So this is not an out-dated notion. This is a repositioning tactic to review who their consumer is and that people don’t only buy Harley Davidsons anymore, they buy an experience.

]]> By: Small Business Marketing Ideas - Marketing Idea Blog » Is your brand’s core truth relevant to women? http://www.bikerchicknews.com/2007/03/17/harleywomen/comment-page-1/#comment-39 Small Business Marketing Ideas - Marketing Idea Blog » Is your brand’s core truth relevant to women? Wed, 15 Aug 2007 18:14:21 +0000 http://www.bikerchicknews.com/?p=26#comment-39 [...] this point, take (again) the example of Harley Davidson. I keep going back to the notion of whether Harley Davidson is effectively capturing the women’s market. Why? Because they are a great example of a “nice to have” large-ticket item (vs. a [...] [...] this point, take (again) the example of Harley Davidson. I keep going back to the notion of whether Harley Davidson is effectively capturing the women’s market. Why? Because they are a great example of a “nice to have” large-ticket item (vs. a [...]

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